So there I was going about me business when this bloke comes up to me and says, “It’s the Dairy Deception, innit?”

“I beg your pardon?”, I said, wondering who this bloke was and what on earth he was talking about.

“The Dairy Deception”, he repeated. “One of the greatest food myths ever concocted.”

“I’ve no idea who you are or what you are talking about. Please go away”, I said.

“It’s all in this book”, he continued. “Dr. Brian Clement defines the history and the science behind it. We’ve been seduced into believing that dairy, and their cousin eggs were farm fresh health supports. But they’ve proven to be central contributors to cancer, heart disease, diabetes and an endless array of human health disorders.”

“Oh… well… you should have said. It’s by Dr Brian Clement, you say?”

“Yeah, Dr Brian Clement from the Hippocrates Health Institute. Read his book and you will be stunned to discover the sinister lies that were manufactured by the dairy and egg industry, purely to further their profits.”

“Well, you’ve got me interested now. Where can I get hold of this book?”

“Just click on the ‘Add to Cart’ button. It’ll be delivered to your door tomorrow or within a few days if you live a bit further out.”

“Hadn’t heard of the book before. But I think I’ll give it a read. Thanks, old chap”